Traditional tailors have remained a feature of
Indian society for centuries together. We all know the name of that one
particular traditional tailor in our colonies who has been stitching our
clothes since childhood.
Before the 1990s, the garment industry was
just limited to some small manufacturing units. And it was in the late 1990s
when the garment industry started taking up.
However, there were only a few ready-to-wear options available to
consumers, and the concept of standardization was missing from the industry.
Now with the expansion of national and international brands coupled with the evolution of the e-commerce market, the tailoring industry in recent years has evolved significantly.
Now you have a lot more choices available for
every apparel in the market. You can
choose an online tailor of your
choice and stitch clothes that fit you in every aspect. Though the concept of online tailoring in India is still in
its early phase, the concept is evolving and outpacing the idea of a
traditional tailoring system.
Currently tailoring around the world,
including in India, is done in two patterns: i.e., Made-to-Measurement (MTM) and bespoke
tailoring. Made-to-Measure concept was there right from the beginning of the
garment industry, now a new term is evolving fast, i.e., bespoke tailoring.
Bespoke tailoring means stitching customized
clothes according to the specific needs of the user. An online tailor modifies the Made-to-Measure pattern to sew apparel
for his/her customer. The
made-to-measure pattern is a fixed pattern that is created taking into account
the parameters like age, height, size, gender, traditions, and various other
factors.
Bespoke online
tailoring is not just impacting the market of local traders but is also
affecting the Made-to-Measure pattern of clothing. It is obvious nowadays
people in India have a substantial amount of exposure to fashion trends. A growing number of online tailors for
stitching online clothes offer tailoring services in their retail fabric
outlets. I
In the retail fabric outlets, the online tailors are trained in bespoke
tailoring to provide customers with customizable clothing. Bespoke tailors take
extra care to ensure the cloth is according to body specifications of the
customer. The ultimate motive is to
provide customer satisfaction at any cost.
There is a tailoring segment called bespoke fashion
tailors. There is another segment of tailors called luxury tailors who only
stitch luxury clothes for fashion-conscious elite sections of society.
There is a growing conscience towards the
color, fabric, design, and style. The
bespoke tailors ensure that the apparel they stitch suits the social status,
personality, and occasion of the client.
A piece of clothing which is fashionable today
becomes outdated the next day. The easy availability of clothes has also
changed the behavior of customers. An onlinetailors into account every aspect of the garments to ensure they take away
near-to-perfect dresses home.
